Rajarata University of Sri Lanka’s Department of Marketing Management hosted a trailblazing event, the “Brand Simulation Programme 2023.” On December 1, 2023, capture the imagination of second- and third-year undergraduates. In partnership with the University Business Linkage Cell, this innovative initiative aimed to apply academic knowledge to practical business cases by immersing students in the real business world. Distinguished guests, including Prof. PMB Jayathilaka, Dean of the Faculty of Management Studies, and Dr. Manoj Samarathunga, Director of the University Business Linkage Cell, graced the event. Mrs. Priyani Nanayakkara, President of the Chamber of Commerce in North Central Province, added a...
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